Interactive ad segmentation: Using regulatory fit, implementation intentions and social referral advertising to increase PSA response efficacy

Text Registration

Interactive ad segmentation: Using regulatory fit, implementation intentions and social referral advertising to increase PSA response efficacy

Status

Published

on 2 Dec 2016

Year of Creation

2015

Walter H. Henley

Registration Number

TX0008410660

on 2 Dec 2016

The U.S. Copyright record (Registration Number: TX0008410660) dated 2 Dec 2016, pertains to an electronic file (eService) titled "Interactive ad segmentation: Using regulatory fit, implementation intentions and social referral advertising to increase PSA response efficacy" created in 2015. The copyright holder is Walter H. Henley, known for their creative contributions in text registration. For any inquiries concerning this copyrighted material, kindly reach out to Walter H. Henley.

Walter H. Henley

Application Details

Registration Number

TX0008410660

Registration Date

12/2/2016

Year of Creation

2015

Agency Marc Code

DLC-CO

Record Status

New

Physical Description

Electronic file (eService)

First Publication Nation

United States

Personal Authors

Walter H Henley

Notes

Rights Note: Diana G Zajic, ProQuest-CSA, LLC, 789 E. Eisenhower Parkway, Ann Arbor, MI, 48108-3218, United States, (800) 521-0600 xext77020, disspub@proquest.com

Statements

Application Title Statement: Interactive ad segmentation: Using regulatory fit, implementation intentions and social referral advertising to increase PSA response efficacy

Author Statement: Walter H. Henley Citizenship: not known Authorship: text

Notes

Rights Note: Diana G Zajic, ProQuest-CSA, LLC, 789 E. Eisenhower Parkway, Ann Arbor, MI, 48108-3218, United States, (800) 521-0600 xext77020, disspub@proquest.com

Statements

Application Title Statement: Interactive ad segmentation: Using regulatory fit, implementation intentions and social referral advertising to increase PSA response efficacy

Author Statement: Walter H. Henley Citizenship: not known Authorship: text

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