Inside the Minds. Implementing a Successful Marketing Strategy. Leading CMOs on Budgeting, Media Allocation and Achieving a Successful Return on Investment

Text Registration

Inside the Minds. Implementing a Successful Marketing Strategy. Leading CMOs on Budgeting, Media Allocation and Achieving a Successful Return on Investment

Status

Published

on 18 Mar 2009

Year of Creation

2008

Thomson Reuters Global Resources

Registration Number

TX0006942667

on 18 Mar 2009

The U.S. Copyright record (Registration Number: TX0006942667) dated 18 Mar 2009, pertains to an electronic file (eService) titled "Inside the Minds. Implementing a Successful Marketing Strategy. Leading CMOs on Budgeting, Media Allocation and Achieving a Successful Return on Investment" created in 2008. The copyright holder is Thomson Reuters Global Resources, known for their creative contributions in text registration. For any inquiries concerning this copyrighted material, kindly reach out to Thomson Reuters Global Resources.

Thomson Reuters Global Resources

Application Details

Registration Number

TX0006942667

Registration Date

3/18/2009

Year of Creation

2008

Agency Marc Code

DLC-CO

Record Status

New

Physical Description

Book, 148 p

First Publication Nation

United States

Personal Authors

Corporate Authors

Thomson Reuters Global Resources

Notes

Rights Note: West, a Thomson Reuters business, Copyright Services, 610 Oppermand Drive, Eagan, MN, 55123, United States, (651) 687-6387, copyright.west@thomson.com

Statements

Application Title Statement: Inside the Minds. Implementing a Successful Marketing Strategy. Leading CMOs on Budgeting, Media Allocation and Achieving a Successful Return on Investment

Author Statement: Linda Thomas Brooks Citizenship: United States Authorship: text Debbie Miller Citizenship: United States Authorship: text Christopher Benham Citizenship: United States Authorship: text Frank McCarthy Citizenship: United States Authorship: text Anthony Luciano Citizenship: United States Authorship: text Dana L. Birkes Citizenship: United States Authorship: text Larry Kelley Citizenship: United States Authorship: text Amit Shankardass Citizenship: United States Authorship: text Julie C. Bowen Citizenship: United States Authorship: text Richard Breske Citizenship: United States Authorship: text Alan Bennett Citizenship: United States Authorship: text Andy Goldsmith Citizenship: United States Authorship: text Steven Weiss Citizenship: United States Authorship: text Catherine C. Bishop Citizenship: United States Authorship: text Jay Colombatto Citizenship: United States Authorship: text

Notes

Rights Note: West, a Thomson Reuters business, Copyright Services, 610 Oppermand Drive, Eagan, MN, 55123, United States, (651) 687-6387, copyright.west@thomson.com

Statements

Application Title Statement: Inside the Minds. Implementing a Successful Marketing Strategy. Leading CMOs on Budgeting, Media Allocation and Achieving a Successful Return on Investment

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