BASIC MARKETING: A MARKETING STRATEGY PLANNING APPROACH, EIGHTEENTH EDITION

Status

Published

on 21 Oct 2010

Year of Creation

2010

THE McGRAW-HILL COMPANIES, INC

Registration Number

TX0007276142

on 21 Oct 2010

The U.S. Copyright record (Registration Number: TX0007276142) dated 21 Oct 2010, pertains to an electronic file (eService) titled "BASIC MARKETING: A MARKETING STRATEGY PLANNING APPROACH, EIGHTEENTH EDITION" created in 2010. The copyright holder is THE McGRAW-HILL COMPANIES, INC, known for their creative contributions in text registration. For any inquiries concerning this copyrighted material, kindly reach out to THE McGRAW-HILL COMPANIES, INC.

THE McGRAW-HILL COMPANIES, INC

Application Details

Registration Number

TX0007276142

Registration Date

10/21/2010

Year of Creation

2010

Agency Marc Code

DLC-CO

Record Status

New

Physical Description

Book, 745 p

First Publication Nation

United States

ISBN

0073529958

Preexisting Material

PREVIOUS EDITION; ARTWORK AND PHOTOGRAPHS

Personal Authors

WILLIAM D JR. PERREAULT

JOSEPH P CANNON

Corporate Authors

INC THE McGRAW-HILL COMPANIES

Notes

Material Matter Claimed Note: EDITORIAL REVISIONS NEW AND REVISED MATERIAL

Statements

Application Title Statement: BASIC MARKETING: A MARKETING STRATEGY PLANNING APPROACH, EIGHTEENTH EDITION

Author Statement: WILLIAM D PERREAULT, JR Domicile: United States Citizenship: United States Authorship: EDITORIAL REVISIONS NEW AND REVISED MATERIAL JOSEPH P CANNON Domicile: United States Citizenship: United States Authorship: EDITORIAL REVISIONS NEW AND REVISED MATERIAL

Notes

Material Matter Claimed Note: EDITORIAL REVISIONS NEW AND REVISED MATERIAL

Statements

Application Title Statement: BASIC MARKETING: A MARKETING STRATEGY PLANNING APPROACH, EIGHTEENTH EDITION

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