Advertising and Integrated Brand Promotion, 6e

Status

Published

on 11 May 2011

Year of Creation

2011

South-Western, a part of Cengage Learning

Registration Number

TX0007373542

on 11 May 2011

The U.S. Copyright record (Registration Number: TX0007373542) dated 11 May 2011, pertains to an electronic file (eService) titled "Advertising and Integrated Brand Promotion, 6e" created in 2011. The copyright holder is South-Western, a part of Cengage Learning, known for their creative contributions in text registration. For any inquiries concerning this copyrighted material, kindly reach out to South-Western, a part of Cengage Learning.

South-Western, a part of Cengage Learning

Application Details

Registration Number

TX0007373542

Registration Date

5/11/2011

Year of Creation

2011

Agency Marc Code

DLC-CO

Record Status

New

Physical Description

Book, 693 p

First Publication Nation

United States

ISBN

0538473320

Preexisting Material

text, Some materials from other sources

Personal Authors

Thomas C O'Guinn

Chris T Allen

Richard J Semenik

Corporate Authors

a part of Cengage Learning South-Western

Cengage Learning

Notes

Material Matter Claimed Note: text

Previous Registration Note: 2009, TX 6-953-280

Statements

Application Title Statement: Advertising and Integrated Brand Promotion, 6e

Author Statement: Thomas C. O'Guinn Domicile: United States Citizenship: United States Authorship: text Chris T. Allen Domicile: United States Citizenship: United States Authorship: text Richard J. Semenik Domicile: United States Citizenship: United States Authorship: text

Notes

Material Matter Claimed Note: text

Previous Registration Note: 2009, TX 6-953-280

Statements

Application Title Statement: Advertising and Integrated Brand Promotion, 6e

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