The impact of celebrity endorser type and source credibility on the advertising attitudes and purchase intentions of Indian rural consumers

Text Registration

The impact of celebrity endorser type and source credibility on the advertising attitudes and purchase intentions of Indian rural consumers

Status

Published

on 29 Aug 2012

Year of Creation

2012

Sidharth Muralidharan

Registration Number

TX0006746589

on 29 Aug 2012

The U.S. Copyright record (Registration Number: TX0006746589) dated 29 Aug 2012, pertains to an electronic file (eService) titled "The impact of celebrity endorser type and source credibility on the advertising attitudes and purchase intentions of Indian rural consumers" created in 2012. The copyright holder is Sidharth Muralidharan, known for their creative contributions in text registration. For any inquiries concerning this copyrighted material, kindly reach out to Sidharth Muralidharan.

Sidharth Muralidharan

Application Details

Registration Number

TX0006746589

Registration Date

8/29/2012

Year of Creation

2012

Agency Marc Code

DLC-CO

Record Status

New

Physical Description

Computer text data

Personal Authors

Sidharth Muralidharan

Notes

Rights Note: Rights and permissions info. on CORDS appl. in CO

Local Copyright Note: Electronic registration

Statements

Author Statement: entire text: Sidharth Muralidharan

Notes

Rights Note: Rights and permissions info. on CORDS appl. in CO

Local Copyright Note: Electronic registration

Statements

Author Statement: entire text: Sidharth Muralidharan

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