What drives managerial use of marketing and financial metrics and does metric use impact performance of marketing mix activities?

Text Registration

What drives managerial use of marketing and financial metrics and does metric use impact performance of marketing mix activities?

Status

Published

on 2 May 2012

Year of Creation

2011

Ofer Mintz

Registration Number

TX0006741918

on 2 May 2012

The U.S. Copyright record (Registration Number: TX0006741918) dated 2 May 2012, pertains to an electronic file (eService) titled "What drives managerial use of marketing and financial metrics and does metric use impact performance of marketing mix activities?" created in 2011. The copyright holder is Ofer Mintz, known for their creative contributions in text registration. For any inquiries concerning this copyrighted material, kindly reach out to Ofer Mintz.

Ofer Mintz

Application Details

Registration Number

TX0006741918

Registration Date

5/2/2012

Year of Creation

2011

Agency Marc Code

DLC-CO

Record Status

New

Physical Description

Computer text data

Personal Authors

Ofer Mintz

Notes

Rights Note: Rights and permissions info. on CORDS appl. in CO

Local Copyright Note: Electronic registration

Statements

Author Statement: entire text: Ofer Mintz

Notes

Rights Note: Rights and permissions info. on CORDS appl. in CO

Local Copyright Note: Electronic registration

Statements

Author Statement: entire text: Ofer Mintz

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