Essentials of Marketing: A Marketing Strategy Planning Approach, 16th Edition

Text Registration

Essentials of Marketing: A Marketing Strategy Planning Approach, 16th Edition

Status

Published

on 21 Feb 2018

Year of Creation

2018

McGraw-Hill Education

Registration Number

TX0008559161

on 21 Feb 2018

The U.S. Copyright record (Registration Number: TX0008559161) dated 21 Feb 2018, pertains to an electronic file (eService) titled "Essentials of Marketing: A Marketing Strategy Planning Approach, 16th Edition" created in 2018. The copyright holder is McGraw-Hill Education, known for their creative contributions in text registration. For any inquiries concerning this copyrighted material, kindly reach out to McGraw-Hill Education.

McGraw-Hill Education

Application Details

Registration Number

TX0008559161

Registration Date

2/21/2018

Year of Creation

2018

Agency Marc Code

DLC-CO

Record Status

New

Corporate Author

E. Jerome McCarthy and Associates, Inc McCarthy, E. Jerome

Physical Description

Book, 736 p

First Publication Nation

United States

ISBN

9781260405323

Preexisting Material

text, photograph(s)

Personal Authors

Joseph P Cannon

Jr William D. Perreault

Corporate Authors

Inc E. Jerome McCarthy and Associates

E. Jerome McCarthy

McGraw-Hill Education

Notes

Rights Note: McGraw-Hill Global Education Holdings LLC, mhe-permissions@mheducation.com

Local Copyright Note: C.O. correspondence

Material Matter Claimed Note: text, New and Revised Text

Statements

Application Title Statement: Essentials of Marketing: A Marketing Strategy Planning Approach, 16th Edition

Author Statement: Joseph P. Cannon Domicile: United States Authorship: new and revised text E. Jerome McCarthy and Associates, Inc employer for hire Authorship: revised text William D. Perreault Jr Authorship: revised text

Notes

Rights Note: McGraw-Hill Global Education Holdings LLC, mhe-permissions@mheducation.com

Local Copyright Note: C.O. correspondence

Material Matter Claimed Note: text, New and Revised Text

Statements

Application Title Statement: Essentials of Marketing: A Marketing Strategy Planning Approach, 16th Edition

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