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Marketing management a strategic decision-making approach Harper W. Boyd, Jr., Orville C. Walker, Jr., John Mullins, Jean-Claude Larreche
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Copyright Title

Marketing management a strategic decision-making approach Harper W. Boyd, Jr., Orville C. Walker, Jr., John Mullins, Jean-Claude Larreche

Status

Published

on 14 Jun 2007
Year of Creation
2002
Copyright Claimant
McGraw-Hill Companies, Inc
Registration Number
TX0005386298
on 14 Jun 2007

Copyright Summary


The U.S. Copyright record (Registration Number: TX0005386298) dated 14 Jun 2007, pertains to an electronic file (eService) titled "Marketing management a strategic decision-making approach Harper W. Boyd, Jr., Orville C. Walker, Jr., John Mullins, Jean-Claude Larreche" created in 2002. The copyright holder is McGraw-Hill Companies, Inc, known for their creative contributions in text registration. For any inquiries concerning this copyrighted material, kindly reach out to McGraw-Hill Companies, Inc.

Copyright Details


Copyright Claimant
McGraw-Hill Companies, Inc

Application Details


Registration Number
TX0005386298
Registration Date
6/14/2007
Year of Creation
2002
Place of First Publication
Boston
Publisher Name
McGraw-Hill Irwin
Agency Marc Code
DLC-CO
Record Status
New
Physical Description
594 p. + CD-ROM

Notes


Material Matter Claimed Note: New Matter: additions and revisions, no claim on CD-ROM
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