Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?

Text Registration

Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?

Status

Published

on 3 Mar 2016

Year of Creation

2016

Mark Carassi

Registration Number

TX0008218802

on 3 Mar 2016

The U.S. Copyright record (Registration Number: TX0008218802) dated 3 Mar 2016, pertains to an electronic file (eService) titled "Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?" created in 2016. The copyright holder is Mark Carassi, known for their creative contributions in text registration. For any inquiries concerning this copyrighted material, kindly reach out to Mark Carassi.

Mark Carassi

Application Details

Registration Number

TX0008218802

Registration Date

3/3/2016

Year of Creation

2016

Agency Marc Code

DLC-CO

Record Status

New

First Publication Nation

United States

Personal Authors

Mark Carassi

Notes

Rights Note: Diana G Zajic, ProQuest-CSA, LLC, 789 E. Eisenhower Parkway, Ann Arbor, MI, 48108-3218, United States, (800) 521-0600 xext77020, disspub@proquest.com

Statements

Application Title Statement: Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?

Author Statement: Mark Carassi Citizenship: Canada Authorship: text

Notes

Rights Note: Diana G Zajic, ProQuest-CSA, LLC, 789 E. Eisenhower Parkway, Ann Arbor, MI, 48108-3218, United States, (800) 521-0600 xext77020, disspub@proquest.com

Statements

Application Title Statement: Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?

Author Statement: Mark Carassi Citizenship: Canada Authorship: text

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