Advertising Account Planning: Planning and Managing an IMC Campaign, Third Edition

Text Registration

Advertising Account Planning: Planning and Managing an IMC Campaign, Third Edition

Status

Published

on 7 Oct 2014

Year of Creation

2014

M.E. Sharpe, Inc

Registration Number

TX0007996800

on 7 Oct 2014

The U.S. Copyright record (Registration Number: TX0007996800) dated 7 Oct 2014, pertains to an electronic file (eService) titled "Advertising Account Planning: Planning and Managing an IMC Campaign, Third Edition" created in 2014. The copyright holder is M.E. Sharpe, Inc, known for their creative contributions in text registration. For any inquiries concerning this copyrighted material, kindly reach out to M.E. Sharpe, Inc.

M.E. Sharpe, Inc

Application Details

Registration Number

TX0007996800

Registration Date

10/7/2014

Year of Creation

2014

Agency Marc Code

DLC-CO

Record Status

New

Physical Description

Book, 252 p

First Publication Nation

United States

Preexisting Material

text

Personal Authors

Larry D Kelley

Donald W Jugenheimer

Corporate Authors

Inc M.E. Sharpe

Notes

Material Matter Claimed Note: text, editing

Statements

Application Title Statement: Advertising Account Planning: Planning and Managing an IMC Campaign, Third Edition

Author Statement: Larry D. Kelley 1955 Domicile: United States Citizenship: United States Authorship: text, editing Donald W. Jugenheimer 1943 Domicile: United States Citizenship: United States Authorship: text, editing

Notes

Material Matter Claimed Note: text, editing

Statements

Application Title Statement: Advertising Account Planning: Planning and Managing an IMC Campaign, Third Edition

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